CCDA Wins Major Coummunications Award (Quarterly Newsletter)
on September 1, 2015
The Chambers County Development Authority received one of the top honors for a communications piece at the SEDC Communication Awards Ceremony
The Chambers County Development Authority received one of the top honors for a communications piece at the SEDC Communication Awards Ceremony. The awards ceremony was held during the 2015 Southern Economic Development Council (SEDC) Annual Conference, July 26-28, 2015 at the Hyatt Regency Hotel in Savannah, GA.
“These annual Communication Awards recognize and showcase the leading communication and marketing work done by economic development professionals throughout the south. The Chambers County Development Authority hit the mark this year with its new Branding Package titled “Chambers County Alabama Brand.” The entry won for Best of Class-Small Division. The branding campaign not only showed creativity, but also solid messaging and effectiveness at reaching its target audience. We were wowed by all the entries we received this year, and were impressed with the high level of marketing work being done in economic development by SEDC members,” said SEDC President Gene Stinson after the Ceremony.
The Communication Awards are given each year by SEDC at its annual conference. Over 20 categories of communications/marketing work submitted by SEDC members are evaluated within four division size levels. The awards are: BEST OF SHOW, BEST OF CLASS, SUPERIOR, EXCELLENT, MERIT, and SPECIAL JUDGES’ AWARDS. Judging criteria for General Entry Awards include Graphic Appeal, Clarity of Message, Quality of Information, Positioning/Differentiation and Format. All winners were on full display for attendees to view during the conference.
Judges for the Communication Awards competition are economic development consultants, communication and design professionals from across the southern U.S. that work with clients in developing strategies for growth in their communities. SEDC chose these judges because of their knowledge of the economic development process, development of marketing content and graphic de¬sign. They understand the needs businesses have in choosing a site and how communities and economic development organizations can reach prospective clients through their marketing efforts.
In addition to their win for the branding campaign, the Chambers County Development received an “Award of Excellence” for their website at the communication awards ceremony. The site can be viewed at www.chambersda.com.
RedSage Communications out of Decatur, Alabama partnered with the CCDA to create both the branding campaign and website.