Chambers County Branding Initiative Receives Regional Award
The Chambers County Development Authority (CCDA) received two awards at the annual Southern Economic Development Council (SEDC) Conference,
The Chambers County Development Authority (CCDA) received two awards at the annual Southern Economic Development Council (SEDC) Conference, held this past week in Savannah, GA, including the Best of Class Award for their Countywide Branding Initiative.
The brand, which was unveiled in March of this year, includes a logo and tagline that represents the county. The dynamic logo features a gray and red pattern woven within the borders of Chambers County. Referencing roots in the community’s textile history, the tagline, “Strength Woven In,” captures the county’s proud past while embracing its unique spirit of strength in overcoming every challenge it faces.
“As we accepted our award, I was thinking about our tagline "Strength Woven In" and what it means to me,” said Kimberly Carter, CCDA Family Support Coordinator and Business Retention Specialist. “It means that we are stronger as one body than we are as individuals. It means that no matter what, we are all connected in some way with interlaced experiences making up our lives. Our efforts, defeats and victories have woven through us to make us a community of people that are resilient and tough.”
Red Sage Communications, Inc., of Decatur, Alabama, provided brand consulting and development for Chambers County. Red Sage is also responsible for developing the Chambers County Development Authority’s website, which won an Award of Excellence at this year’s SEDC Conference.
Websites were judged on appearance, clarity of message, message impact, execution of message and a clever or unique concept. General purpose marketing pieces were judged on graphic appeal, clarity of message, quality of information, positioning/differentiation and format. The CCDA website can be seen at www.chambersida.com.
"We are honored and delighted by these awards," said Valerie Gray, CCDA Executive Director. "The last several months have been a lot of work, but seeing the results both within our county and now through these awards makes it all worth it. We are truly proud of Chambers County and our ‘Strength Woven In.’”
The Chambers County Development Authority received two awards at the annual Southern Economic Development Council Conference last week, including Best In Class for their Countywide Branding Initiative. Pictured, from left at the award ceremony, are Chris Busby, CCDA; Ellen Didier, Red Sage Communications; Michael Philpot, SEDC Board Chairman; and Kimberly Carter, CCDA.