County Branding Campaign Taking Shape (Quarterly Newsletter)

on September 1, 2015

The Chambers County brand is a new and interesting challenge that was taken on by the Chambers County Development Authority in partnership with the Greater Valley Area Chamber of Commerce, Powersouth Electric, and RedSage Communications.

The Chambers County brand is a new and interesting challenge that was taken on by the Chambers County Development Authority in partnership with the Greater Valley Area Chamber of Commerce, Powersouth Electric, and RedSage Communications.

Some may ask, why does our community need a brand or what is a brand?

A brand is your personality, it’s how others experience you, it’s what we are known for. Chambers County’s brand is a tool to unify the three towns, three cities, and one county into a solid structure.

Think about the brands we see every day in society and how recognizable they are. You know what the Nike swoosh is or the Amazon box. Those are recognizable images that have been promoted and related to a certain business over several years to create a brand. Our goal with our county branding is similar with every participant having their own goals for their logos as well.

So what was the process you might ask?

We began in November 2014 with initial meetings of two focus groups consisting of 31 citizens from many professions and walks of life and a steering committee. We asked the groups two questions:

  1. What makes Chambers County great?
  2. What do we want others to know about our community?

Our first step was to create the overall county tagline, followed by a logo. We began with 30 taglines, and after three revisions and one vote, the final tagline “Strength Woven In” was selected. This tagline presents Chambers County as a community of resiliency and strength. A progressive, pro-business attitude and strategic location aid Chambers County in overcoming any challenges that threaten the community. Weaving all the communities and their strength together to become one body while touching on the history of the community.

The logo came down to six choices. After three revisions and one final vote, a selection was made. The result is a county symbol with four chambers representing the three cities, three towns but always one county with a weaving pattern throughout and the tagline at bottom. Along with the overall logo, this branding process also included logos for the many other government and community organizations. Each had the option to slightly customize their logo while keeping in consistency with the theme of the branding initiative. Each logo states the tagline at the bottom and colors were chosen from a color pallet matching the county logo.

The Cities of LaFayette, Lanett and Valley, the Chambers County and Lanett City School Systems, the Chambers County Library, the Greater Valley Area Chamber of Commerce and CCDA (see final logos below) have all selected their respective logos and now we are working with the three towns to get their logos finalized. We are also working with each entity to help them implement their new brands.

As part of this branding initiative, our team has a three-year plan in place. Part of that plan includes videos, promotions and advertisements across the country, which was aided by a recent photo shoot of our county. Additional items of interest are coming via social media, with the use of our #chambersstrong campaign. For more information on the Branding Initiative visit the CCDA website at www.chambersida.com

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